The Cricket label was the first subsidiary label of the Pickwick Sales Corp. in 1953.
This are the successors or the Voco label and the Voco, Inc. company.
Similar to the predecessor it was a children's label. It released 10" 78 RPM (until at least 1959) and 45 RPM and 78 RPM (until 1963 at the latest) 7" records.
In 1961 the company changed the name to Pickwick International, Inc.. A second kiddie record label Happy Time Records was launched and used parallel. Both were merged into Mr. Pickwick by 1972 and retired.