ACO

Aco (often styled “ACO”) was a British budget 78rpm record label established in 1922 by The Aeolian Company Ltd. of London; the ACO trademark was registered in July 1922 and the first Aco discs appeared in November 1922.

Its London business address was Aeolian Hall, 135–137 New Bond Street, W1, which housed Aeolian’s showrooms, offices, and concert hall.
The label did not run its own recording sessions: it drew on masters from Aeolian’s British and U.S. catalogues and also leased sides from U.S. labels such as Gennett; artists were sometimes credited under pseudonyms.

Pressing was handled at Aeolian’s manufacturing wing, Universal Music Company Ltd., at the Hayes, Middlesex factory that served Aeolian/Vocalion.
Commercially, Aco served as Aeolian’s popular-price companion to the higher-prestige Vocalion marque, issuing dance tunes, songs of the day and light classics on double-sided 10- and 12-inch shellac discs.

The label was discontinued in 1927; Aeolian replaced it with the Broadcast (introduced 1927) and Broadcast Twelve (introduced 1928) brands.