Vim

The Vim Company was founded in 1896 in Chicago, Illinois, and it was active in labeling records in the first decade of the 20th century. Vim was primarily a sporting goods store but also sold bicycles and electrical goods. Record Research newsletter categorizes the firm as a "Department Store Label", meaning the owners entered an agreement with an already established record company, and "... they proceeded to have their own records pressed with the name of the department store prominently printed on the label."

Vim Records were single-sided lateral cut disc records. Vim was recorded and manufactured by the International Talking Machine Company and Leeds & Catlin.

The company offices were moved between 1901 and 1903. Known address are:

• 56-60 Fifth Avenue, Chicago, Illinois
• 68 E. Lake Street, Chicago, Illinois (1903); after street renumbering this was 10 Lake Street
• 39 S. Clark Street, Chicago, Illinois; Company Headquarters

A branch office was opened in late 1903 at 704 West Walnut Street, Des Moines, Iowa. In 1906 the branch was moved to 808 West Walnut Street, and in 1907 it was moved to 204 7th Street. This location remained open until late 1908 when the firm of Harger & Blish, an established firm from Dubuque, Iowa, were appointed the jobbers in Des Moines.

The last listing for the firm producing records in Chicago was in the Edison Phonograph Monthly January 1910 issue.

The owner and president of the company was Leon Atwell Olmsted, a native of New York who moved to Chicago in the 1890s. After opening his first store in 1896, he eventually expanded to seven stores in Chicago and another seventeen throughout the nation. It was reported that he died in a fire at his home in Minocqua, Wisconsin, at the age of 63, but it was soon learned that he died of exhaustion after fighting the blaze. At the time of his death in 1936 the stores were being managed by his son Leslie B. Olmsted.

Source: Wikipedia