1912 - 1916

Pickofall-Record (some labels show Pickofall-Record – Regent) appeared in November 1912 at 2 shillings (10p) each. They were made in Germany for Leon Leibowich, whose company, Regent Fittings, had existed since 1903.

He later entered the gramophone trade, and was offering low price discs by 1909, possibly ‘The Conqueror Record’.

By May 1913 Pickofalls were down to 1s 6d (7.5p), and the 12″ (30cm) size to 2s 6d (12.5p). The Price War of 1913-14 caused a further reduction, to 1s 3d and 2s 0d respectively.

By October 1914 Pickofalls were 1s 1d. If they still said ‘Pressed in Prussia’. Pickofalls were (perhaps unsurprisingly) still to be had as late as April 1916.

Source: M.G. Thomas