Argentine EMI coorporation label, characterised by a logotype that resembles a sunrise. Created in the 50s, it originally operated under Música Argentina E Internacional S.R.L. (MAI), then Industrias Electricas Y Musicales Odeon S.A.I.C. (IEMO) and finally EMI-Odeon S.A.I.C..
It's use dropped by the end of the 70s, it underwent a revival in the 90s as Discos Pampa.