Peacock Records was an American record label, started in 1949 by Don Robey in Houston, Texas, United States.
In 1952, Robey gained control of the Duke Records label of Memphis, Tennessee. Duke/Peacock Records was formed.
For a period of time in the early 1960s, Peacock released gospel music only, issuing singles and albums by some of America’s most famous gospel artists.
At the end of 1963 the label launched the gospel subsidiary label Song Bird Records which featured Inez Andrews. In the later 1960s Peacock again began to issue secular soul singles by artists such as Jackie Verdell, the Inspirations, Little Frankie Lee, Al ‘TNT’ Bragg and Bud Harper. This later Peacock label featured a bright multi-colored peacock tail on an otherwise blue label background, and it is these later records which are often sought by Northern soul collectors.
The Duke/Peacock family of labels (which also included Back Beat and Sure Shot) was sold to ABC Dunhill Records of Los Angeles on May 23, 1973, with label founder Don Robey staying with ABC as a consultant until his death in 1975. The label name was changed to ABC/Peacock in 1974.